La Milady, the southern beaches on the rise
South of the Côte des Basques, the Milady Quarter lines up its beaches, Marbella, La Milady, down to the Bidart boundary, in a landscape more open and more residential than the centre. Long considered the seaside outskirts of Biarritz, it has become one of the most sought-after areas for families and surfers who want the ocean every day without the density of the centre.
Villas from the 1930s to the 1970s, small condominiums facing the sea, quiet streets that smell of pine: La Milady is residential Biarritz at its finest.
370 apartment sales analysed in the neighbourhood between 2019 and 2025.
Prices year by year
| Year | Average apartment price |
|---|---|
| 2019 | €5,899/m² |
| 2020 | €6,989/m² |
| 2021 | €7,476/m² |
| 2022 | €8,183/m² |
| 2023 | €7,634/m² |
| 2024 | €7,782/m² |
| 2025 | €7,409/m² |
The neighbourhood market, beyond the figures
€7,572/m² on average for apartments and above all +26% since 2019: La Milady posts the second strongest rise in town, just behind the Impérial. This catch-up tells a change of status: the neighbourhood is no longer a fallback but a deliberate choice, and ocean-view properties now reach levels worthy of the northern seafront.
Its house market is the second most valued in Biarritz: €11,605/m² on average over some forty recent sales, driven by the villas close to the beaches. For buyers, La Milady remains the best space-for-ocean compromise in town; for sellers, the momentum of the past five years clearly plays in their favour.
Latest recorded sales
| Address | Type | Size | Price | Date |
|---|---|---|---|---|
| 93 AV DE BIDART | House 5 rm | 106 m² | €18,585/m² | Dec 2025 |
| 35 RUE DE MADRID | Apt T3 | 62 m² | €7,984/m² | Dec 2025 |
| RES HAUTS DE BIARRITZ | Apt T3 | 61 m² | €11,036/m² | Dec 2025 |
| 53 RUE DE MADRID | Apt T2 | 34 m² | €7,353/m² | Dec 2025 |
| 12 IMP DES BRUYERES | House 7 rm | 122 m² | €20,576/m² | Nov 2025 |
| 30 RUE HARISPE | Apt T6 | 124 m² | €5,065/m² | Oct 2025 |
| 15 RUE HARISPE | House 4 rm | 130 m² | €14,731/m² | Oct 2025 |
| 118 RUE PIERRE DE CHEVIGNE | House 4 rm | 150 m² | €8,177/m² | Oct 2025 |
| 104 AV DE PIOCHE | Apt T3 | 61 m² | €9,269/m² | Oct 2025 |
| 28 RUE PETRICOT | Apt T5 | 76 m² | €6,250/m² | Oct 2025 |
Sale prices recorded by French notaires, published by the French State (DVF database, DGFiP/Cerema, April 2026 release, Open Licence 2.0). Sales below 50% of the neighbourhood average are hidden: sales between relatives, highly atypical properties or data-entry errors.
Everyday life in the neighbourhood
On the spot: one primary school, 13 restaurants and 19 estate agencies, with the calm of a residential neighbourhood.
Source: INSEE, Base permanente des équipements 2025, INSEE perimeter of the neighbourhood (grouped IRIS units). Full details and method: Living in Biarritz: what the figures say.
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